Privacy Policy

At Westport Capital accessible from www.westportcapital.uk, one of our main priorities is the privacy of our visitors. This Privacy Policy document outlines the types of information we collect, how we use it, and your choices regarding data collection.

If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us at enquire@westportcapital.uk 

1. Information We Collect

We collect information to provide better services and relevant marketing to all our users. This may include:

• Information You Provide Voluntarily: When you fill out forms and sign up for newsletters, we may collect your name, email address and phone number.
• Information Collected Automatically: When you visit our website, we automatically collect certain technical data using cookies, pixels, and tracking tags. This includes your IP address, browser type, device information, pages visited, and traffic or referral sources.
   

2. How We Use Your Information

We use the data we collect to operate, maintain, and improve our website, services, and products. Specifically, we use your data to:

• Deliver, personalize, and optimize our advertising campaigns.
• Track conversion actions and analyze performance metrics from our advertisements.
• Build remarketing or lookalike audiences to show you tailored advertisements on third-party networks, including Microsoft networks.
• Communicate with you regarding updates, products, or promotional offers.

3. Microsoft Advertising & Analytics Tracking (UET and Clarity)

We partner with Microsoft to track user behavior, capture interaction metrics, and manage tailored online advertising.

• Data Collection & Tags: We use Microsoft Universal Event Tracking (UET) tags and/or Microsoft Clarity on our website. These tools use first-party and third-party cookies, tracking pixels, and web beacons to capture behavioral metrics, heatmaps, session replays, and device details.
• Advertising & Personalization Purposes: Microsoft collects and processes this data for behavioral advertising, conversion tracking, site optimization, fraud detection, and product popularity analysis.
• Microsoft Privacy Statement: The data collected via these tags is transmitted directly to Microsoft and is subject to their own data protection practices. For comprehensive details on how Microsoft handles, collects, and processes your personal data, please visit the official Microsoft Privacy Statement.

4. Your Rights and Choice (Opt-Out)

You have control over your data and how you are targeted by online advertising:

• Microsoft Personalization Opt-Out: You can opt-out of interest-based or tailored advertising directly from Microsoft by visiting the Microsoft Advertising Opt-Out page.
• Browser Cookie Controls: You can adjust your browser settings to reject or delete cookies. Please note that disabling cookies may affect your experience and functionality on our website.
• Industry Opt-Out Tools: You can opt-out of targeted advertising across multiple ad networks simultaneously via the Network Advertising Initiative (NAI) Opt-Out Page or the Digital Advertising Alliance (DAA) Opt-Out Platform.

5. Security of Your Data

We utilize commercial standards and secure network transfers—including HTTPS encryption—to protect any personal data transmitted on our website. However, please note that no method of transmission over the internet is completely safe.

6. Underage Users

Our website and marketing campaigns are intended for adult audiences. We do not knowingly target or collect personal information from individuals under the age of 18.

7. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time to align with legal guidelines or changes in our tracking tech. Any changes will be posted on this page with an updated effective date.

8. Contact Us

For any questions regarding this Privacy Policy or your data, you can reach out via:

• Email: enquire@westportcapital.uk
• Mailing Address: 10 Lower Thames Street London EC3R 6EN